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Реклама, Маркетинг, Pr
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Задания в категории - реклама, маркетинг, pr:


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Распространение рекламы

Существует масса способов привлечения клиентов и увеличения продаж. Один из таких приемов это раздача рекламных листовок или распространение по почтовым ящикам. Эффективность такого метода согласно статистике колеблется в пределах от 0,1 до 5%. Конверсия зависит от многих факторов, постараемся перечислить основные:

Во первых – основная эффективность напрямую зависит от лица непосредственно раздающего рекламные листовки, непорядочный промоутер может просто выбросить  большую часть листовок в мусор или одним своим видом вызывать неприязнь.  Промоутер должен быть вежлив, компетентен чтобы отвечать на вопросы прохожих, быть заметным, привлекательным и быстрым и не навязчивым. Как показывает практика в среднем 1 промоутер раздает от ста до двухсот листовок в час.

Во вторых – это правильное место и время. Хорошо когда место очень людное и прохожие в это время не спешат на работу или по делам.

В третьих – если промоутер будет распространять рекламу в специальной фирменной или рабочей одежде, лояльность и доверие прохожих к нему значительно возрастает.

И в четвертых – рекламных листовок должно быть достаточно. Не стоит думать, что с помощью 1000 листовок можно увидеть результат.  Как правило раздают от 10 до 30 тысяч листовок (в зависимости от региона).

Заказывая распространение рекламы через наш сервис вы экономите время и деньги на крупные рекламные агентства. Сделать это можно за несколько минут предложив свою цену за работу.

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